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Proper Cornish Helps Unlock Cornish Potential

Bodmin based Proper Cornish has joined an innovative new recruitment scheme, exclusive to Cornwall, which helps businesses to grow and prosper through the recruitment of graduates from universities across the country. The scheme known as Unlocking Cornish Potential (UCP) is a Combined Universities in Cornwall partnership project managed by Cornwall College and part funded by Objective One European Social Fund. The project aims to assist businesses like Proper Cornish to measurably improve the efficiency, competitiveness and growth of the company.

Proper Cornish has already benefited from the scheme by recruiting three graduates, Lucy Atherton, Jo Balchin and Alison Green. Jo is undertaking crucial market research which without extra funding and support from the Unlocking Cornish Potential could not take place. Lucy is managing the development of sales relationships and Alison is assisting the Technical team with a salt and fat lowering programme, which endeavours to reduce the salt and fat levels across its range of pasties without affecting the quality of the products. This fundamental research will improve the growth and development of companies like Proper Cornish and in turn have a positive knock on effect on the local economy and community.

Phil Ugalde managing director at Proper Cornish says: “Unlocking Cornish Potential is a great scheme that not only benefits the local area but helps graduates obtain practical business experience. A business like ours is part of a huge network of other businesses so by enabling us to grow and prosper we will also be able to help the companies we work with to expand and prosper as well.”

Lucy Atherton, marketing and sales manager commented: “The array of opportunities in the South West is relatively limited so when I heard about UCP and discovered the quality of projects on offer to me I jumped at the chance to get involved.”

Adding to this Jo Balchin says: “My role at Proper Cornish is extremely challenging and I feel that the research I am particularly focusing on and carrying out has huge business benefits. It also enables me to stay in a part of the country I have grown to love and cherish.”

Proper Cornish, based in Bodmin is the UK’s leading handmade Cornish pasty manufacturer. Proper Cornish has been in the pasty making industry for the past 18 years and is an expert in producing high quality authentic Cornish pasties. The rise of mass produced, low quality pasties has tarnished the image of the genuine article and Proper Cornish believe that people deserve to enjoy a pasty how it is meant to taste. They believe consumers should be able to buy an authentic Cornish pasty, made from the finest ingredients, locally sourced where possible and encased in flaky, non greasy, short crust pastry to get a taste of a traditional Cornish pasty.

Proper Cornish are passionate about pasties and in order to protect the pasty status in Cornwall, it has become part of a group of pasty manufacturers led by Taste of the West Cornwall that support an application for the Cornish pasty to be awarded the Protected Geographical Indication (PGI) status, which will protect the authenticity and quality of Cornish pasties in European law and only pasties made in Cornwall will entitled ‘Cornish Pasties’.

For more information please contact Liz Oulton at Grayling on 0117 922 7799 or email


Editor's notes:


Clare Morgan
Media Relations Manager
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439

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