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08.11.05
New Lord Mayor gives Cornwall top billing

David Brewer will take up the prestigious post of the Lord Mayor of the City of LondonThe new Lord Mayor of the City of London is set to promote Cornwall as much as he can through his year in office. This promotion will include serving Cornish produce to Prime Minister Tony Blair at the Lord Mayor's Banquet.

On November 11th this year Senior Financial Consultant David Brewer will take up the prestigious post of the Lord Mayor of the City of London. Mr Brewer has strong family ties with Cornwall and he and his family spend much time in their north Cornwall home. As a result he plans to promote Cornish produce during his year as Lord Mayor and says that the quality has increased dramatically over recent years because of European Objective One investment.

Mr Brewer has already made a start by persuading celebrity chef Rick Stein, who owns several restaurants, hotels and a cookery school in Padstow, to cook up a special fish course for the Lord Mayor's Banquet, on November 14. And Cornwall's beautiful gardens will be a top feature at the Lord Mayor's parade, on November 12.

"In each area, whether it is fish, meat, vegetables or cheese you can find the best quality produce coming from Cornwall," said Mr Brewer. "We have been coming to Cornwall for years and years and I have noticed in shops and restaurants that the range of Cornwall quality produce has grown and we want to extend that to our friends in London.

"I certainly believe that Objective One has helped this, with greatly improved communications and transportation. The marketing has been excellent and has helped food producers in Cornwall to link with suppliers and consumers up country. This has already started, as when I entertained the Lord Chancellor and his wife, Lord and Lady Falconer, to dinner at my livery company at Merchant Taylors' Hall last month, the menu included Cornish lobster for starters, Cornish red mullet for the main course and Cornish clotted cream with the pudding."

The Lord Mayor's Banquet will be held in Guildhall, on November 14. Held in honour of the immediate past Lord Mayor it is the first to be hosted by the new Lord Mayor of the City of London. Traditionally, it is at this Banquet when the Prime Minister makes a major world affairs speech.

Mr Brewer continued: "There will be a Cornish fish course created by Rick Stein. This will be a Crab Florentine with Cornish white crab meat. We have already had a tasting and it was delicious and I know that Rick Stein and his executive chefs spent a lot of time and trouble over this.

"Throughout the year we are going to try to have Cornish produce as much as possible, with Cornish food and flowers at the Mansion House banquets. There will be a Cornish gardens float in the Lord Mayors' Show on November 12, a major City presence at the Royal Cornwall Show in June, and a Cornwall Day in the City of London at about the same time."

Carleen Kelemen, Director of the Objective One Partnership for Cornwall and the Isles of Scilly, said: "This is a resounding endorsement for the top quality produce that comes from this region. Objective One investment has focussed on adding value to local produce and helping farmers, fishermen and food and drink producers to compete successfully on a regional and national basis. For instance, since the programme began in 2000 the number of quality cheeses produced in Cornwall has increased from 10 to 60 with several winning national awards."

Malcolm Bell, chief executive of South West Tourism, said: "Many of our current visitors come from London and the South East and it is great to see the Duchy getting this high profile push during 2006. This will encourage more to visit the county and to purchase more of our wonderful food and drink products when they are with us and equally importantly when they go back to their homes and tell their friends."

For further information please contact Clare Morgan of the Objective One Communications Team on 01872 223439 or 07973 813647 or email: cmorgan@cornwall.gov.uk.

Cornwall and the Isles of Scilly have been receiving Objective One investment from the EU since 2000. The aim of the investment is to boost the region's wealth as it is currently below the EU average.

The speakers at this year's Lord Mayor's Banquet will be:
1. Lord Mayor - Alderman David Brewer (Lord Mayor from 11th Nov 2005).
2. Prime Minister - the Rt Hon Tony Blair MP.
3. Archbishop of Canterbury - Dr Rowan Williams.
4. Late Lord Mayor - Alderman Michael Savory (Lord Mayor until 11th Nov 2005)
5. Lord Chancellor - The Lord Falconer of Thoroton.

For more about the City of London - http://www.cityoflondon.gov.uk/Corporation/media_centre/

The Royal Cornwall Show is an annual event which showcases the best in Cornish agriculture. A large marquee is devoted to the region's delicious food and drink.

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Editor's notes:

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Clare Morgan
Media Relations Manager
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439

cmorgan@cornwall.gov.uk

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