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Building On Distinction, Coast Ambassador Celebrations

This year CoaST has been running the Building on Distinction Programme, with contributions from County Environmental Trust, The Environment Agency, Cornwall Enterprise, Esmee Fairbairn Foundation, the SEED Programme and Objective One.

Beginning with the 6 Surgery Sessions in February, during which well over 70 tourism related businesses were offered support and advice on sustainable practice, the Programme has offered more intensive support to over 20 Ambassadors of Good Practice via Jemma Roberts, the Programme Project Officer. Membership of the CoaST network has gone up from 250 to over 500 during the life of the Programme, and the Ambassadors have taken to their ambassadorial role with a passion and enthusiasm unexpected even by us at CoaST, building on the work of the CoaST ambassadors from last year between them, making huge progress on water use, energy use, recycling and packaging, community engagement, local procurement, fuel and transport, habitat and biodiversity, trialing low impact cleaning products and 'real' nappies, increasing their marketing efforts, applying for awards and more. And December sees the end of this Programme!

To acknowledge the achievement of its Ambassadors and members to date, CoaST is running a celebratory event on 15th December at Bedruthan Steps Hotel, Mawgan Porth, near Newquay; the first Cornish Hotel to sign up to the GOSW Greener Events Guide.

The event will look at what the Ambassadors have done to implement sustainable practice in their businesses; their headaches and successes; what response they have had from their visitors, and their staff; what they want to do next; consider the significant progress Cornwall is making towards a more sustainable tourism industry; how these businesses are now contributing to cornish, regional and national agendas on sustainable development; and look at just a few of the many unexpected spin-offs the Programme has been delighted to facilitate.

Places, as always are limited, but we would like to welcome as many members of the press as possible; please let us know by Tuesday 1 November if you would be interested in joining us for an informative and entertaining extended lunch event. Times are currently being finalised, and are expected to be approximately 10.30 to 3, depending on how much of a quart we can pack into a pint pot.

Let us know if you would like to be there and help us end what has been such an exciting Programme with an appropriately seasonal bang. And if you have something you would like said at the event about sustainable tourism in Cornwall, and how we can continue to see it develop so successfully, then let us know - we'd be delighted to share your thoughts with all attendees, to encourage debate and challenge all our thinking.

For further information please contact Jemma Roberts of the Coast Project on 01872 562057 or email

The Objective One programme for Cornwall and the Isles of Scilly has invested in the Coast Project through the European Regional Development Fund (ERDF).


Editor's notes:


Clare Morgan
Media Relations Manager
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439

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