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11.11.05
Food and Craft Hall Unveiled

An exciting and unique new outlet that will showcase the very best of the region's food, arts and crafts will open to the public on November 21.

The Cornish family business Kingsley's is behind the ambitious, multi million pound development - Kingsley Village, Food and Craft Hall - which is conveniently situated just off the A30, at Fraddon. The outlet will be a massive boost for farmers, food and drink producers and crafts businesses across Cornwall.

John Marshall, project manager, said: "We want this to be the Fortnum and Mason or Harvey Nicholls of Cornwall. All fittings are top of the range and the produce and crafts being sold will be top quality. It will be a great place for people to come with everything under one roof."

The project cost nearly £4 million of which £650,000 of investment came from the Objective One EAGGF (European Agricultural Guidance and Guarantees Fund) and the same amount from Defra.

Carleen Kelemen, Director of the Objective One Partnership, said: "This development will house the best of Cornish produce under one roof and will attract business from across the region. It will mean a significant increase in orders for many of Cornwall's farmers and producers, guaranteeing them year round business."

David Rodda, senior agricultural coordinator for the Cornwall Agricultural Council Development Team, added: "Investment from the Objective One Programme has already enabled many farmers and food processors to add value to local produce by creating many award winning, innovative and tasty products. By further investment in the Kingsley Village we have created a showcase for these products and an additional route to the consumer. I look forward to seeing those involved grow and develop and I wish them every success."

As well as the food and craft halls there is a huge gallery featuring local artists, exhibition space, a conference room that can be split in two and a restaurant/coffee shop serving Cornish and regional foods. The 7,000 square feet food hall will house a butcher, fishmonger, cheesemonger, delicatessen, greengrocer, bakery, wine and beer section and a wide variety of pickles, chutneys, sauces, preserves and so on will be on sale.

"This will be a food theatre with quality and traceability and it will be keeping farmers in business," added Mr Marshall. "The butchers will all wear the traditional aprons and straw boaters and will be on hand to give customers whatever cuts they want from carcasses as well as providing a large selection of pre cut and packed meats."

The crafts hall, even larger at 23,000 square feet will house more than 100 craft suppliers and will demonstrate their trades in action to the public. That hall will also have a section on specialist chocolate, fudge and confectionery crafted before your very eyes.

The upstairs restaurant, "Palate", will be run by chefs who recently gave cookery demonstrations at the Falmouth Oyster Festival and the Cornwall Food and Drink Festival, in Truro. The pair, Steve Pitt and Jo Lado, have previously worked at Tate Modern and Harvey Nicholls. By day Palate will be a self service café and it will transform to a table service restaurant at night. Catering for conferences will also be provided by the Palate team.

The conference rooms have video conferencing facilities, air conditioning and the latest wireless communications technology.

The build, by Kingsley Developers Limited, has taken just over 12 months. It is estimated that the project will create 86 jobs in the first three years, in addition to over £4 million of additional sales within the food and craft sectors.

For further information please contact Clare Morgan of the Objective One Communications Team on 01872 223439 or 07973 813647 or email: cmorgan@cornwall.gov.uk.

The Objective One Programme for Cornwall and the Isles of Scilly has invested in the Kingsley Food and Craft Hall through the European Agricultural Guidance and Guarantee Fund (EAGGF).

Anyone considering applying for EAGGF investment for a new horticulture, food and land based industries project is advised to speak with Maria Ford, at Government Office South West - 01752 635015 - before commencing development as there are now only limited funds available due to the successful uptake of investment by the agricultural sector in Cornwall and the Isles of Scilly.

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Editor's notes:

This project represents the final but most important part of the mixed commercial development at Penhale which has been promoted by the Kingsley Group over the last ten years.

Research by the Kingsley Group indicates that viewed in its entirety, the Kingsley Village Food and Craft Hall is unique: it has a central Cornish location: the food hall model is based on shared risk and motivation; it will provide a large-scale, fully staffed craft outlet dramatically improving opportunities for small craft producers; the restaurant/coffee shop area involves the innovative approach of combining Cornish and regional foods within a self-service, service-station format.

The location of the site is deemed important in further promoting Cornwall and its products to passing motorists and tourists.

Four key market groups have been identified, all of which will be looking for and obtaining a quality local product:

Leisure day-trip and tourist visitors - incorporating individuals and group parties such as coach parties
Impulse business and leisure travelers
Going home from work commuters
Local food shoppers wanting something special and quality products available at a convenient location and all year round

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Clare Morgan
Media Relations Manager
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439

cmorgan@cornwall.gov.uk

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