Investment boosts quality tourism
The Cornwall Tourism Awards, organised by VisitCornwall,
are growing every year and with the increase in nominations
comes a noticeable increase in quality.
Objective One investment has helped to raise the game in
Cornwall's tourism industry by making advice, hard cash
and new, smarter ways of working available. At the 2004 Cornwall
Tourism awards the majority of the winners had had some form
of Objective One investment.
Many of these had received support via actnow, the public/private
partnership involving British Telecom that has meant 100 per
cent of Cornwall now has high speed broadband coverage. Businesses
taking up the actnow package are also taught how to turn this
technology to their economic advantage. Others have received
help via Objective One gateway funds such as Taste of the
West, which helps to promote the region's food and drink
producers; Organic South West; Cartwheel, which supports farm-based
tourism, CoaST (Cornwall Sustainable Tourism Project), which
supports environmentally friendly initiatives; Business Link
and SWIG (South West Investment Group).
Another fund, HONEY (Hotels of Newquay Enhance Yourselves)
was so successful in generating extra income for accommodation
providers in the Newquay area that a second project –
honey2cornwall – has been rolled out across Cornwall
and the Isles of Scilly. honey2cornwall offers expert advice,
investment and networking opportunities.
Carleen Kelemen, Director of the Objective One Partnership,
said: "Tourism is benefiting greatly from Objective
One investment which is helping accommodation providers improve
their standards and restaurants source top quality local produce.
The marketing support also means that word is spreading across
the world that Cornwall and the Isles of Scilly are a top
"We have also found that this new confidence in
the sector has meant that families who have had tourism businesses
in the region for generations have recently invested millions
of pounds in business expansion. These businesses have not
always used Objective One investment but recognise that the
Programme is adding quality to the industry and helping to
attract more visitors."
Amanda and Martin Barlow own the four star Budock Vean Hotel,
near Mawnan Smith, which has been winner of the Cornwall Tourism
Awards Hotel of the Year category for the last three years.
The hotel is also promoting a sustainable environmental strategy
and is an ambassador for CoaST. Amanda said: "As
far as we are concerned we are still benefiting from the changed
perception which the public have of Cornwall which is of high
quality produce and venues. We have found that our occupancy
levels have increased year on year. Our 2005 figures show
that our overall occupancy is up on 2004, which was our best
year to date and we see no reason for this to change. We have
found that guests coming to Cornwall are discerning and the
county is able to offer incoming tourists the opportunity
of excellence and beautiful, unspoilt countryside and coastline
along with some of the best food and drink in the UK - without
the hassle of flights overseas."
As a result of the increasing business and to affirm the
Barlows' commitment to Cornwall, Budock Vean Hotel Ltd
bought the Polurrian Hotel in Mullion in March 2005. One of
Martin Barlow's brothers, Chris, is overseeing the development
and refurbishment of this project. A second brother, Jim Barlow,
owns the 42-bedroom Treglos Hotel, at Constantine Bay, near
Padstow and has invested a large amount of money into upgrading
it to a four star rating and has also purchased a golf course
at Mawgan Porth.
Five Degrees West, which is in Falmouth and managed by St
Austell Brewery, won last year's Cornwall Tourism Pub
of the Year award. James Staughton, managing director of St
Austell Brewery, said: "There is no doubt that through
training and improved customer service standards, Cornwall's
food and drink industry is enjoying unprecedented recognition.
Objective One has played an active part in enabling businesses
to meet the challenges of today's highly competitive
Deborah Smith of VisitCornwall added: "The Cornwall
Tourism Awards are a wonderful opportunity for us to reward
those businesses which have made significant investment, both
in terms of time and money, in improving the quality of what
they offer their visitors. It's also really encouraging
to see that many of these winners have also been able to benefit
from Objective One investment."
For further information please contact Clare Morgan of the
Objective One Communications Team on 01872 223439 or email:
The Objective One Programme for Cornwall and the
Isles of Scilly has invested in the tourism sector through
the European Regional Development Fund (ERDF), the European
Agriculture Guidance and Guarantee Fund (EAGGF) and the European
Social Fund (ESF).
Media Relations Manager
Objective One Partnership Office
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439