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Cornish fishermen serve-up line caught Bass to London's finest

Five Cornish fishermen will be venturing into uncharted waters when they head off to London Sushi Restaurant Moshi Moshi for the launch of the new line-caught Sea Bass tagging scheme and website at 3pm on Wednesday 30th November.

The fishermen are all members of the South West Handline Fishermen's Association which set-up the scheme to provide consumers with 'line-to-plate' traceability of high-quality Bass from the sustainable, dolphin-friendly fishery. "In the last few years, top restaurants have been wary of keeping wild Bass on their menus due to customers' fears over the sustainability of fishing methods used to catch Bass. What we are doing re-assures consumers and trade buyers that wherever they see our tags they can be sure they are buying genuine line-caught fish and if they want, even see who caught it," said Andrew Pascoe, Bass fisherman and vice-chair of the South West Handline Fishermen's Association.

The London launch of the new tags and website has been organised by Seafood Cornwall, which has worked closely with the fishermen to ensure they also maximise the quality of the fish they land. The project has been part-funded by Seafish and Business Link Devon and Cornwall.

"This is a real good news story. This whole project has been about listening to what consumers want and delivering it," said Nathan de Rozarieux, project director of Seafood Cornwall. "The fishermen are meeting the real 'movers and shakers' in the restaurant business so if they really like the scheme the sky's the limit," he added.

The event is being hosted by Moshi Moshi who, like many top London restaurants, are committed to sourcing fish from sustainable sources. "It is the responsibility of restaurateurs to help consumers choose to eat fish from sustainable stocks and to send encouragement to the fisherman who are making every effort to fish without detriment to the marine environment," explained Caroline Bennett, MD of Moshi Moshi.

For more information please contact Nathan de Rozarieux on 01736 874304.

The Objective One Programme for Cornwall and the Isles of Scilly has invested in Seafood Cornwall through the Financial Instrument for Fisheries Guidance (FIFG).


Editor's notes:

1. For local press - The fishermen can be seen landing the Bass they are taking to London at 3-4pm on Tuesday 29 November in Newlyn.
2. The fishermen's tag numbers are: 2, 3, 7, 10 and 13 – see the website for details
3. The South West Handline Fishermen's Association is an organisation representing over 50 handline fishermen in Cornwall and Devon. The Association successfully led the Marine Stewardship Council accreditation of the SW Handline mackerel fishery in 2000.
4. Seafood Cornwall, an Objective One Fisheries Programme funded project, offers advice to industry on fish quality issues and is working to improve marketing and promotion of fish and seafood. Seafood Cornwall is based at the Cornwall Fisheries Resource Centre, 78b The Strand, Newlyn, contact Nathan de Rozarieux, 01736 874304. For more information about the project visit
5. Further details of the SW handline Bass fishery can be found on the SWHFA website
6. Moshi Moshi is a chain of Sushi restaurants in London and Brighton. The managing director is Caroline Bennett who is also a member of the 'Invest in Fish South West' project Steering Group.
7. While in London the fishermen will also be given an early morning tour of Billingsgate Fishmarket.
8. The tags are produced by Infotag. Infotag (Scotland) Ltd a Scottish software company along with their manufacturing partners Douglas Plastics Ltd are providers of whole and filleted fish traceability systems. With over 15 years experience as suppliers of the Scottish Quality Salmon TQM and French Label Rouge Quality Assurance branding tag.
9. The website was designed by Gabriella Nonino of Newlyn-based


Clare Morgan
Media Relations Manager
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439

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