Cornish fishermen serve-up line caught Bass to London's
Five Cornish fishermen will be venturing into uncharted waters
when they head off to London Sushi Restaurant Moshi Moshi
for the launch of the new line-caught Sea Bass tagging scheme
and website at 3pm on Wednesday 30th November.
The fishermen are all members of the South West Handline
Fishermen's Association which set-up the scheme to provide
consumers with 'line-to-plate' traceability of high-quality
Bass from the sustainable, dolphin-friendly fishery. "In
the last few years, top restaurants have been wary of keeping
wild Bass on their menus due to customers' fears over the
sustainability of fishing methods used to catch Bass. What
we are doing re-assures consumers and trade buyers that wherever
they see our tags they can be sure they are buying genuine
line-caught fish and if they want, even see who caught it,"
said Andrew Pascoe, Bass fisherman and vice-chair of
the South West Handline Fishermen's Association.
The London launch of the new tags and www.linecaught.org.uk
website has been organised by Seafood Cornwall, which has
worked closely with the fishermen to ensure they also maximise
the quality of the fish they land. The project has been part-funded
by Seafish and Business Link Devon and Cornwall.
"This is a real good news story. This whole project
has been about listening to what consumers want and delivering
it," said Nathan de Rozarieux, project director of Seafood
Cornwall. "The fishermen are meeting the real 'movers
and shakers' in the restaurant business so if they really
like the scheme the sky's the limit," he added.
The event is being hosted by Moshi Moshi who, like many
top London restaurants, are committed to sourcing fish from
sustainable sources. "It is the responsibility of restaurateurs
to help consumers choose to eat fish from sustainable stocks
and to send encouragement to the fisherman who are making
every effort to fish without detriment to the marine environment,"
explained Caroline Bennett, MD of Moshi Moshi.
For more information please contact Nathan de Rozarieux on
The Objective One Programme for Cornwall and the
Isles of Scilly has invested in Seafood Cornwall through the
Financial Instrument for Fisheries Guidance (FIFG).
||For local press - The fishermen can be seen landing
the Bass they are taking to London at 3-4pm on Tuesday
29 November in Newlyn.
||The fishermen's tag numbers are: 2, 3, 7, 10 and
13 – see the website for details
||The South West Handline Fishermen's Association
is an organisation representing over 50 handline fishermen
in Cornwall and Devon. The Association successfully led
the Marine Stewardship Council accreditation of the SW
Handline mackerel fishery in 2000.
||Seafood Cornwall, an Objective One Fisheries Programme
funded project, offers advice to industry on fish quality
issues and is working to improve marketing and promotion
of fish and seafood. Seafood Cornwall is based at the
Cornwall Fisheries Resource Centre, 78b The Strand, Newlyn,
contact Nathan de Rozarieux, 01736 874304. For more information
about the project visit www.seafoodcornwall.org.uk.
||Further details of the SW handline Bass fishery can
be found on the SWHFA website www.linecaught.org.uk.
||Moshi Moshi is a chain of Sushi restaurants in London
and Brighton. The managing director is Caroline Bennett
who is also a member of the 'Invest in Fish South
West' project Steering Group.
||While in London the fishermen will also be given an
early morning tour of Billingsgate Fishmarket.
||The tags are produced by Infotag. Infotag (Scotland)
Ltd a Scottish software company along with their manufacturing
partners Douglas Plastics Ltd are providers of whole and
filleted fish traceability systems. With over 15 years
experience as suppliers of the Scottish Quality Salmon
TQM and French Label Rouge Quality Assurance branding
website was designed by Gabriella Nonino of Newlyn-based
Media Relations Manager
Objective One Partnership Office
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439