Graduate gives food company a makeover
A Cornish quality food supplier that supplies delicatessen
style foods wholesale is about to transform its image with
a New Year rebrand.
St Ives Food Company, based at Penbeagle Estate, St Ives,
was set up about 15 years ago by Tom McWilliams. The company
supplies wholesale food including its own sausages and cooked
meats as well as Cornish cheeses and olives, to restaurants,
hotels and independent supermarkets. It has grown steadily
and now has 13 employees. That figure increases to 17 in the
Early in 2005 Mr McWilliams took the decision to employ
a marketing expert to help the business expand even more.
He took on business and IT graduate Sarah Mungles, from Hayle,
through the Unlocking Cornish Potential (UCP) scheme.
UCP has received Objective One ESF (European Social Fund)
investment to place graduates with businesses, subsidise wages
and provide an expert mentor for up to 12 months. UCP is part
of the Combined Universities in Cornwall initiative and is
run by Cornwall College.
"Because we have been kept busy with business
growth we have never had time for marketing before,"
said Mr McWilliams. "But we decided we wanted to
become more professional in this respect. This is partly because
there are still many restaurants and other food related businesses
in Cornwall that don't know we are here on their doorstep
and get their delicatessen supplies from companies in Plymouth
Having worked with Sarah, St Ives Food Company has redesigned
its logo, used this to give the five company vans a new livery
and also had uniforms made for the staff. The new image will
be launched early in January.
Alongside this comes more work from Sarah who has been carrying
out detailed research into the customer base, building a company
portfolio and putting sales systems in place, such as follow
up telephone calls to prospective customers.
St Ives Food already supplies many of the restaurants and
cafes in St Ives including the Tate, the Seafood Café
and Blue Fish. Other customers include Hunky Dory, in Falmouth
and the Mount Prospect Hotel, Penzance.
Mr McWilliams said the concentration on marketing should
increase business even more. "This is already happening
because Sarah has helped us introduce and market a range of
our own Christmas sausages which are selling very well."
Sarah, who graduated from the Southampton Institute and
temped until she was offered the St Ives Food Company post,
added: "I heard about this job through word of mouth
and UCP has helped me a lot otherwise I would not still be
Allyson Glover, UCP spokesperson, said: "Marketing
is often not a priority for small businesses and commonly
they are not sure how to go about it. The placement of a graduate
with specialist mentor support is a great way to kick start
For further information please contact Clare Morgan of the
Objective One communications team on 01872 223439 or email:
The Objective One Programme for Cornwall and the
Isles of Scilly has invested in Unlocking Cornish Potential
through the European Social Fund (ESF).
Media Relations Manager
Objective One Partnership Office
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439