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Fair organisers predict food and drink trends for 2006

We're going to be drinking 'less but better' this year according to the organisers of the upcoming Cornwall Wine and Fine Food Fair, who are predicting that premium products will headline on South West menus and wine lists this season.

The annual Cornwall Wine and Fine Food Fair has become an essential diary date for the region's booming hospitality trade, offering a 'fashion week' type preview of wine and food trends. It takes place at St Mellion Golf and Country Club near Saltash on 21st and 22nd February.

David Hearnden of Castang Wine Shippers, joint organiser of the fair, is predicting that consumers' wine tastes will become even more discerning this year. "Interest in the quality and heritage of wines is growing fast. We can already see this with the increase in champagne drinking, but wine lists need to change and move away from manufactured branded wines in order to meet and surpass customer expectations.”

Similarly, on the food front the region's restaurateurs and hoteliers are recognising the benefits of using premium local produce to attract business and a record number of them have requested tickets for this year's Cornwall Wine and Fine Food Fair.

"Cornish producers are creating food that consumers love seeing as menu ingredients, from starters right through to coffee and chocolates,” says Angie Coombs of Cornwall Taste of the West. "As well as naming Cornish produce on their menus, many hotels and accommodation providers are also signposting guests to hamper providers, which is helping raise the profile and reputation of Cornish food way beyond our borders. This illustrates perfectly how exciting the market can be when the local food and hospitality sectors work closely together.

Demand for top quality, traditionally reared meats is expected to be a particularly strong market force this season, as reflected in an increased number of meat producers in the fair's food hall, including Swannacott Manor Meats from Week St Mary, exhibiting there for the first time.

In the wine hall, more than 10 wine producers from France will on hand to talk directly to people about their wines from the Rhone, Muscadet, Loire, Bergerac and Burgandy regions. Castang's own advisers will be guiding visitors through the more than 300 wines from around the world available to taste and buy, as well as offering guidance on predicted wine trends for the coming year which include:

A consumer shift away from manufactured branded wines towards more expensive premium products;
Increased sales of food-style wines such as Sauvignon Blanc (French or New World), which compliment Cornwall's seafood so well;
A resurgence in sales of Spanish wines due to vastly improved quality and competitive pricing;
Continued growth in rose sales after its successful come-back last year.

Master classes in wine tasting are available throughout the two day event with wine guru Stephen Barrett. This year's theme is 'What's your style?' – a lively tour through different wine styles and how they're affected by soils, climates and wine makers. Cost is £10 and pre-booking is essential by calling Castang Wines on 01503 220359.

Cheese master classes are also being offered from Cornwall's only cheesemonger Stephen Gunn of The Cheese Shop in Truro. Entry is free and places can be booked on the day at the Taste of the West reception desk.

Entry to the Cornwall Wine and Fine Food Fair is free of charge but by ticket only. To request a ticket contact Cornwall Taste of the West on 01579 349363 or Castang Wine Shippers on 01503 220359.

For further information please contact Veronica Newport at npr on 01363 866927 or email:

The Objective One Programme for Cornwall and the Isles of Scilly has invested in the Cornwall Taste of the West project through the European Agricultural Guidance and Guarantee Fund (EAGGF).

Anyone considering a new horticulture, food and land based industries project is advised to speak with Maria Ford, at Government Office South West on 01752 635015 before commencing development as there are now only limited funds available due to the successful uptake of funding by the agricultural sector in Cornwall and the Isles of Scilly.


Editor's notes:

1. Food hall exhibitors at the Cornwall Wine and Fine Food Fair 2006:

Swannacott Manor Meats - Week St. Mary, North Cornwall
Cornish Chesse Company - Liskeard
Kernow Chocolate - Wadebridge
Boddington's Berries - Mevagissey
Whalesborough Farm Foods - Bude
Cornish Food Hampers - Redruth
Cornish Coffee Company Ltd - Redruth
Seriously Good Ltd - Padstow
Cornish Orchards - Liskeard
Sisley's Cornish Preserves - Penzance
Roddas - Redruth
Lynher Dairies Cheese Company - Truro
Trewithen Dairy - Lostwithiel
Kernewek Herb Kitchen - Helston
Lydia's Delight - Redruth
Kilhallon Quality Meats - St Austell
Gwennan Apiaries - Portreath
Cornish Meadow Preserves - Helston
A & J Richards (meats) - Liskeard
Ivy House - St Germans
Cornish Country Meats - Liskeard
Chocolicious - Truro
Cornish Farmhouse Cheeses - Penryn

2. Taste of the West in Cornwall is a £5 million Objective One umbrella project, funded by the European Agricultural Guidance and Guarantee Fund (EAGGF), the Department for Food, Environment and Rural Affairs (Defra) and private matched funding. It is part of the Taste of the West regional food group. Taste of the West's Cornwall project includes a trade development programme, a marketing grant scheme and a capital grants scheme, available to small and medium sized food businesses which produce, sell or process foods in Cornwall and the Isles of Scilly. For more information log on to
3. Castang Wine Shippers, based near Looe, is an independent family business established in 1979. The company imports and supplies wines and grape-based spirits to hotels and restaurants, other merchants and an active private and corporate customer base. David Hearnden has been involved in the wine trade for 38 years and runs the business with his wife Janet, two sons Jonathan and Philip, and daughter in law Mel. The company operates throughout South West England, and has accounts and franchises in other areas of the country. Its portfolio of wines expands annually with selections from wine areas throughout the world. Many of the 400 wines listed are exclusive to Castang. The long-term involvement with the wine trade enables the family to provide a wide range of business skills, a comprehensive service and sound advice to clients.


Clare Morgan
Media Relations Manager
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439

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