Traditional homemade produce is recipe for success
Link Devon and Cornwall have helped a Cornish cottage industry,
which produces handmade pies, cakes and pastries, find the
recipe for commercial success.
Due to increased demand, Tara's Pantry last year moved
production from the Rilla Mill, home of owners Jackie and
Roger Hayler, to bigger premises in Liskeard and over the
past 6 months the business has seen production treble.
The company received investment from Business Link Devon
and Cornwall to help them invest in new equipment such as
freezers, fridges and ovens for the industrial unit on Owen
Sivell Close. They also received investment which enabled
them to receive marketing and financial management advice
from a business mentor.
Manager Mark Fisher, said: "It's very difficult
when you're focused on day to day work to look at the
wider business opportunities but the help we got from Business
Link was brilliant. They paired us up with a business mentor
who made us think about advertising, marketing and getting
into some trade shows. We'd been used to dealing very
locally through farm shops and other outlets and hadn't
previously considered wholesaling. Now, as well as supplying
local outlets such as Trelawney Garden Leisure, we deliver
as far afield as Leicester, Nottingham and Scotland. We've
been able to create four more full time jobs and are looking
to continue that growth. In the next year or so we'll
have to expand into even bigger premises and we're expecting
to double our current output in the next 12 months."
Tara's Pantry try to use as many local ingredients
as possible in their recipes. All the meat for their pies
is sourced from Cornish Country Meats, based in Liskeard and
the eggs and flour are supplied by local farms. The company
also produces all the fruit pies and pastries which Cornish
Country Meats sell at a variety of events and markets throughout
the South West. No preservatives or additives are used in
production, which results in a shorter shelf life but a higher
quality end product.
Mark commented: "Things have improved over the
past few years, in that, customers are now more aware of product
ingredients. People are more likely to be interested in reading
about what their food contains than being influenced by fancy
packaging, which is great. There is less interest in products
that are mass produced and factory made and more in traditional
food with quality ingredients."
Graham Woolcock is manager of Business Link Devon and Cornwall's
Food and Drink Programme, he said: "Growing a successful
business is all about having a good business strategy and
it can be very beneficial to have access to someone able to
give an objective and independent point of view about the
direction the company is moving in. Everyone at Tara's
Pantry have done a great job of developing the business. Their
customers are obviously enjoying the quality of the product
and hopefully they'll be taking this to a wider market
in the coming years."
For further information please contact press officer, Maxine
McAdams on 01566 771862 or email: firstname.lastname@example.org.
The Objective One Programme for Cornwall and the
Isles of Scilly has invested in the Business Link Devon and
Cornwall's Food and Drink Programme through the European
Agricultural Guidance and Guarantee Fund (EAGGF).
Business Link provides a free information and enquiry service
via an information gateway on the web www.blinkdandc.com
and via the telephone on 0845 600 9966 to all businesses and
those considering starting a business. Additionally It provides
impartial business advice and support through a network of
partner organisations, which it co-ordinates, and a register
of independent business practitioners. Business Link for Devon
and Cornwall delivers the national Business Link service to
the region under contract from the South West RDA.
Business Link has received Objective One investment (European
Regional Development Fund and EAGGF) to help companies improve
performance and grow.
Media Relations Manager
Objective One Partnership Office
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439