Boost for hotel and guest house owners
A second round of roadshows are about to take place for a
popular initiative that is boosting investment in Cornwall's
tourism industry by millions of pounds.
The honey2cornwall project has received Objective One investment
and offers wide ranging business advice and investment to
hoteliers and guest house owners in Cornwall. Based on the
successful HONEY scheme, which was focussed solely on the
Newquay area, it was started in October and is already proving
highly popular. The project has a limited number of membership
places available which will be allocated on a first come first
Ruth Vincent, honey2cornwall programme director, explained
that so far only certain areas of Cornwall had been targeted
with roadshows but the project was already a quarter full.
Following the October launch two more roadshows are due
to take place – at the Falcon Hotel, Bude, on March
2nd and in the National Maritime Museum Cornwall, Falmouth,
on March 14th.
One hotel that has already benefited from the advice is
the 24-bedroom, three-star Mount Prospect, in Penzance. Owners
Stephen and Yvonne Hill have benefited from advice about guest
satisfaction, pricing and marketing. They are carrying out
exterior improvements combining investment from honey2cornwall
(about £27,000) with their own investment.
Mr Hill said: "We see honey2cornwall as giving
us the opportunity, through the mentoring programme, to clearly
focus on what we can do to develop the business and the fact
that there is funding support to implement some of that development
is a major bonus. We have received some good external marketing
advice and we have looked at the pricing strategy with one
of our mentors and part of that means looking at the physical
appearance of our property. We have carried out various improvements
over the seven years we have been here and feel that the interior
has already got the 'wow' factor. But the exterior,
including the car park lighting and signage does not reflect
that so we have received approval for a grant for that. Work
began in January and we hope it will be complete by the second
week of March." Mr Hill has also received Objective
One support via training schemes for his staff.
The Boskerris Hotel, in St Ives, is also being supported
by honey2cornwall to improve the 15-bedroom, family-run property.
Investments totalling just under £35,000 have been approved
for major interior and exterior work and some capital purchases.
Work will include bedroom upgrades, soundproofing, decking
and double glazing.
The hotel has also received support from another Objective
One gateway fund, Taste of the West Cornwall, and its breakfasts
use delicious local produce.
For further information please contact the Objective One
Communications Team on 01872 223439 or email: email@example.com.
The Objective One Programme for Cornwall and the
Isles of Scilly has invested in the honey2cornwall project
through the European Regional Development Fund (ERDF).
Both HONEY (which began in 2002) and honey2cornwall (which
began in 2005) have received Objective One European Regional
Development Fund (ERDF) investment. Honey2cornwall has a total
project investment in excess of £6million, including
more than £2.3 million from the Objective One ERDF.
This will equate to thousands of pounds worth of professional
assistance per business.
The honey2cornwall initiative is administered by Newquay
for Excellence Training Limited and Restormel Borough Council.
On average, investment applications are considered (and approved)
within about four weeks from receipt of application and funds
are normally paid within two weeks of receipt of documentation
to confirm the project completion.
honey2cornwall is based around quality and the National
Assured Quality Standards (NQAS) together with five core disciplines:
||Guest Service – adding value for the guest
||Marketing Approach – incorporating all aspects
||Pricing Strategy – costs and pricing for every
element of the business
||Support Systems – addressing IT, HR and legislative
||Physical Environment – grant aided enhancements
& equipment purchases
honey2cornwall has been designed to operate as an exclusive
club where establishments benefit from business support through
which they can then access gateway funding. On joining the
club and paying a membership fee, every business is allocated
their own business mentor, who will undertake an initial business
analysis, designed to help to identify priorities for each
establishment. Every member will also have access to a team
of specialists who are all practitioners within their respective
industry and range from structural engineers, architects,
computer experts to marketers and interior designers.
Expert information will also be provided to honey2cornwall
members via workshops. Each workshop is created around a specific
brief and designed to be very different from the standard
'talk and chalk' style. The workshop environment
also encourages members to network.
Every honey2cornwall member will be eligible to apply for
up to £30,000, which can be used towards enhancing their
businesses to help them meet their quality goals. A Gateway
Fund Manager is available to guide members through their applications.
Media Relations Manager
Objective One Partnership Office
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439