Shopping habits will reveal path to retail success
research into how and why people shop for local produce is
going to get more people than ever buying and selling fresh
Cornish food and drink.
The research, undertaken by Taste of the West Cornwall,
will reveal market gaps and opportunities for retailers to
optimise, which should lead to more Cornish produce being
sold at more of the outlets consumers like to purchase it
The research results are to be announced at a seminar event
– 'Optimising retail potential' at Lobbs
Farm Shop, near Heligan on Wednesday 15 March.
"It's no secret that demand for local produce
is at its highest level ever," says Angie Coombs,
of Taste of the West Cornwall. "But what people
want to buy and how they want to buy it is changing. This
new research has identified where there are retail opportunities
or gaps in the market. It will help the sector assess its
local product levels and hopefully inspire them to make more
of this product pool."
The research was undertaken last year, first at the Royal
Cornwall Show to ascertain the shopping habits of Cornwall
residents and those from neighbouring counties, then at the
Royal Show at Stoneleigh to assess how Cornish products were
seen and sourced by people from outside the area.
People were asked about what Cornish produce they buy, where
they shop for it and why or if they prefer it to generic products.
They were also asked what might help or motivate them to buy
more Cornish products and whether alternative shopping methods
such as online or mail order, mobile shops or extended vegetable
box schemes would appeal.
"Retailers need to stay ahead of consumer demand,"
continues Angie Coombs. "This research can help
identify consumer trends before they happen, so retailers
can drive the market in the right direction by anticipating
consumers which will make for a much more profitable and positive
market place for all concerned."
The 'Optimising retail potential' event will
include a presentation by market researcher Ruth Huxley, who
undertook the shopping habits research. Guest speakers will
include Michael Lough from 'Thought for Food',
who will speak on national opportunities for retailing locally
produced products, plus the Lobb brothers who won 'Best
retail outlet in the South West' at the 2005 Taste of
the West Awards for Lobbs Farm Shop.
The seminar runs from 5pm to 7.30pm on Wednesday 15 March.
To request a ticket and confirm your place call 01579 349363
or email: email@example.com.
Places are limited so please book early.
For further information please contact Veronica Newport on
01363 866927 or email: firstname.lastname@example.org.
The Objective One Programme for Cornwall and the
Isles of Scilly has invested in Taste of the West through
the European Agricultural Guidance and Guarantee Fund (EAGGF).
Anyone considering a new horticulture, food and
land based industries project is advised to speak with Maria
Ford, at Government Office South West - 01752 635015 - before
commencing development as there are now only limited funds
available due to the successful uptake of funding by the agricultural
sector in Cornwall and the Isles of Scilly.
Taste of the West in Cornwall is a £5 million Objective
One gateway project, funded by the European Agricultural Guidance and Guarantee Fund (EAGGF), the Department for Food, Environment
and Rural Affairs (Defra) and private matched funding. It
is part of the Taste of the West regional food group. Taste
of the West's Cornwall project includes a trade development
programme, a marketing grant scheme and a capital grants scheme,
available to small and medium sized food businesses which
produce, sell or process foods in Cornwall and the Isles of
Scilly. For more information log on to www.cornwalltasteofthewest.co.uk.
Media Relations Manager
Objective One Partnership Office
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439