South West farmers provide beef for prestigious London banquet
Five Cornish farmers are supplying quality Westcountry beef
for a prestigious annual banquet in London on 17th March.
Four breeders of South Devon cattle, based in South Petherwin,
Crackington Haven, Grampound and North Tamerton are supplying
the meat, which is to be prepared into larder fillets for
The beef has been commissioned by the Worshipful Company
of Butchers for their annual dinner held at Butchers'
Hall, Smithfield. It is an historic event dating back to 1469
at which London's Lord Mayor is traditionally invited
as a guest of honour. The current Lord Mayor, the Right Honourable
David Brewer is himself originally from Cornwall and has a
keen interest in supporting the promotion of quality produce
from his native Cornwall.
Mark Thomas of Treguddick Farm, South Petherwin is supplying
cattle for the event. He said it was the Cornish connection
that clinched the contract: "I'm aware that
London's Lord Mayor has been a staunch supporter of
South West produce and I believe he requested that the beef
for this particular event should come from Cornwall. It is
a great endorsement of the quality of the meat to get that
level of approval, and especially to be requested for such
a prestigious event as the Worshipful Company of Butchers'
Stewart Ward breeds South Devons at Besowsa Farm, Grampound.
He is also supplying beef for the dinner and says the quality
of meat from the breed is of an extremely high standard. "The
meat is very tender because it has a marbling of fat which
runs through it. It's similar in many ways to Aberdeen
Angus beef but currently not as many consumers are as aware
of South Devon as a brand.
"Breeders in Cornwall are now aiming to raise
more awareness about the benefits of buying South Devon beef.
At the moment we're working with the South West Rural
Enterprise Gateway and independent butchers to encourage shoppers
in the South West to find out more about a top quality product
which is produced on their own doorstep."
Julie Harvey is manager of Meat South West who, alongside
Taste of the West Cornwall part sponsored the deal. She said:
"Meat South West is very pleased to support this initiative.
We are delighted that the Worshipful Company of Butchers has
requested Cornish beef for its annual dinner.
"Meat South West has a vision to develop the South
West into a renowned, natural source of beef, lamb and pork
that offers consistently good eating quality, together with
high levels of traceability, animal welfare and care for the
environment, delivered through an industry that works together
to provide a quality service to all its customers."
The South Devon breed is thought to have been reared in
Devon and Cornwall for the past 400 years but is becoming
increasingly popular throughout the rest of the country due
to its size and docile temperament. Feeding on natural forage,
it is the largest breed native to Britain, with the nickname
of 'gentle giants'. More information about outlets
currently stocking South Devon beef can be found at www.cornwallfoodfinder.co.uk.
For further information please contact press officer Maxine
McAdams on 01566 771862 or email: email@example.com.
The Objective One Programme for Cornwall and the
Isles of Scilly has invested in Taste of the West and the
South West Rural Enterprise Gateway through the European Agricultural
Guidance and Guarantee Fund (EAGGF).
Anyone considering a new horticulture, food and
land based industries project is advised to speak with Martin
Butler, at Government Office South West on 01752 635015, before
commencing development as there are now only limited funds
available due to the successful uptake of funding by the agricultural
sector in Cornwall and the Isles of Scilly.
The four beef suppliers are:
||Mark Thomas, Treguddick Farm, South Petherwin
||Stewart Ward, Besowsa Farm, Grampound
||Ken Crocker, Trevigue Farm, Crackington Haven
||Bill and Suzanne Harper, Way Farm, North Tamerton
Meat South West is a trade organisation for the South West
red meat industry with a membership that covers abattoirs,
processors, producers and associated companies and organisations.
It was set up in April 2002.
Together with Taste of the West, Organic South West and the
South West Local Food Partnership, Meat South West is part
of South West Food and Drink. Meat South West acts as an industry
focal point with knowledge of most of the red meat activity
in the region.
Media Relations Manager
Objective One Partnership Office
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439