£2.2 million for South West
businesses from cruise ships
Businesses across the South West are being given the opportunity
to find out how they can get a share of the £2.2m which
will be spent in the region over the next three years from
cruise ship passengers and crew members and about the important
role played by the Cruise Industry in Cornwall, Devon and
the Isles of Scilly.
Destination Southwest is organising a series of seminars
across the region in the Isles of Scilly, Penzance, Falmouth,
Fowey, Plymouth, Dartmouth and Torbay from 10th to 20th March.
These seminars are open to all businesses which service the
21,000 cruise passengers who visited these ports last year.
Participants will be given the opportunity to learn more about
this important industry and how it contributes to the local
economy. They will also find out more about the expectations
of passengers both on board ship and ashore and gain a better
understanding of different nationalities.
The aim of Destination Southwest is to promote and raise
the profile of England's Atlantic Seaboard within the
cruise industry. It is a partnership of both the public and
private sectors and it includes eight individual ports throughout
Destination South West is funded across Cornwall and Devon
by the Objective One and Objective Two Programmes.
Director of Cruise Operations for the project, Bob Harrison,
said: "In 2002, we saw more than 70 cruise ships visit
the region with an average of 300 passengers per ship spending
£50 per head and many local businesses benefit greatly
from these visits. The idea of these seminars is to raise
awareness amongst the local business community of the importance
of this sector and how they stand to gain from it."
Bob went on to say: "It is also important to realise
that these are high spending visitors with high expectations.
The warmth of welcome and the levels of customer service they
experience while in port can greatly influence their desire
to return in the future either as a cruise passenger or an
Chairman of Destination Southwest Mike Sutherland added: "Globally
the cruise industry is growing at a rate of 8% and we need
to ensure that the ports of the South West benefit from this
growth. Currently the region stands to gain £2.2m of
additional revenue from cruise ship visits over the next three
Funding for these seminars has been provided by the Tourism
Skills Network, Marine South West and Trade Partners UK. Anyone
wishing to participate should contact Rosie Inge at Churton
Inge Associates on 01749 670070.
Destination South West is a partnership of
the public and private sectors including the ports of Isles
of Scilly, Penzance, Falmouth, Fowey, Plymouth, Dartmouth,
Torbay and Ilfracombe. It is funded by the European Regional
Development Fund through the Objective One and Two Programmes.
It also receives funding through the South West Regional Development
For further information please contact Teresa
Timms at Cornwall Enterprise on 01872 322907 or 07968 515532, or Bob Harrison at Destination South West on 01803 771136
or 07974 950990.
Objective One Partnership Office
Truro TR1 2UD
Tel: 01872 241379
Fax: 01872 241388
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