Cornish fishermen to hook M&S customers
Six Cornish fishermen will be trading in their sea boots
for white hats when they get a taste of life on the shop floor
during a visit to Marks & Spencer's food hall in
Truro, Cornwall on Thursday 27th April.
The event is being hosted by Marks & Spencer with the
aim of building a closer working relationship between the
needs of local fishermen and M&S. As well as taking a
tour of the food hall and behind the scenes, the fishermen
will be meeting M&S salespeople and fish buyers. The meeting
will also hear presentations on Seafish's new Responsible
Fishing Scheme and on the progress of the three-year 'Invest
in Fish South West' project, of which M&S is a sponsoring
The sustainability of fish sold by supermarkets and restaurants
has been under the spotlight in recent months, but Marks &
Spencer have clearly demonstrated their commitment to sourcing
fish from sustainable sources and for that reason are marketing
well known Cornish specialities like Pollack and Sardines,
labelled as product of Cornwall. "It is the responsibility
of retailers like ourselves to meet consumers' demands
for top quality fish from sustainable stocks, and to encourage
fishermen who are making every effort to maximise fish quality
and support conservation initiatives, such as Invest in Fish
South West," explained Andrew Mallison, seafood
specialist for Marks & Spencer.
The fishermen are all representatives of Seafood Cornwall
– an organisation with investment from the Objective
One Fisheries Programme and Seafish, which is committed to
high quality fish through the supply chain from catcher to
consumer. "Many Cornish fishermen are quite rightly
very proud of the quality of the fish they land and are equally
keen to tell the public about the wide range of conservation-based
projects which they are involved in, so this is a great opportunity
for them to do that," said Nathan de Rozarieux,
Seafood Cornwall Project Director.
For further information please contact Nathan de Rozarieux
of Seafood Cornwall on 01736 874304 or email firstname.lastname@example.org.
The Objective One Programme for Cornwall and the
Isles of Scilly has invested in Seafood Cornwall through the
Financial Instrument for Fisheries Guidance (FIFG) fund.
||The Marine Conservation Society (MCS) recently
named Marks & Spencer as the UK's number one
retailer for sustainable fish in its MCS League Table
||Marks & Spencer also achieved the top scorecard
in Greenpeace's league table report entitled 'A
recipe for disaster' (published October 2005).
||Seafood Cornwall is funded by the Objective One Fisheries
Programme, Seafish and Cornwall County Council. It offers
advice to industry on fish quality issues and is working
to improve marketing and promotion of fish and seafood.
Seafood Cornwall is based at the Cornwall Fisheries Resource
Centre, 78b The Strand, Newlyn, contact Nathan de Rozarieux,
01736 874304. For more information about the project visit
||Further details on the 'Invest in Fish SW'
project please contact project manager, Heather Squires
or visit the website at www.investinfish.org.uk.
||For further details on the Seafish Responsible Fishing
Initiative please contact Mick Bacon on 07976 222936.
Media Relations Manager
Objective One Partnership Office
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439