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26.04.06
Cornish fishermen to hook M&S customers

Six Cornish fishermen will be trading in their sea boots for white hats when they get a taste of life on the shop floor during a visit to Marks & Spencer's food hall in Truro, Cornwall on Thursday 27th April.

The event is being hosted by Marks & Spencer with the aim of building a closer working relationship between the needs of local fishermen and M&S. As well as taking a tour of the food hall and behind the scenes, the fishermen will be meeting M&S salespeople and fish buyers. The meeting will also hear presentations on Seafish's new Responsible Fishing Scheme and on the progress of the three-year 'Invest in Fish South West' project, of which M&S is a sponsoring partner.

The sustainability of fish sold by supermarkets and restaurants has been under the spotlight in recent months, but Marks & Spencer have clearly demonstrated their commitment to sourcing fish from sustainable sources and for that reason are marketing well known Cornish specialities like Pollack and Sardines, labelled as product of Cornwall. "It is the responsibility of retailers like ourselves to meet consumers' demands for top quality fish from sustainable stocks, and to encourage fishermen who are making every effort to maximise fish quality and support conservation initiatives, such as Invest in Fish South West," explained Andrew Mallison, seafood specialist for Marks & Spencer.

The fishermen are all representatives of Seafood Cornwall – an organisation with investment from the Objective One Fisheries Programme and Seafish, which is committed to high quality fish through the supply chain from catcher to consumer. "Many Cornish fishermen are quite rightly very proud of the quality of the fish they land and are equally keen to tell the public about the wide range of conservation-based projects which they are involved in, so this is a great opportunity for them to do that," said Nathan de Rozarieux, Seafood Cornwall Project Director.

For further information please contact Nathan de Rozarieux of Seafood Cornwall on 01736 874304 or email nathan@seafoodcornwall.org.uk.

The Objective One Programme for Cornwall and the Isles of Scilly has invested in Seafood Cornwall through the Financial Instrument for Fisheries Guidance (FIFG) fund.

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Editor's notes:

1. The Marine Conservation Society (MCS) recently named Marks & Spencer as the UK's number one retailer for sustainable fish in its MCS League Table 2006.
2. Marks & Spencer also achieved the top scorecard in Greenpeace's league table report entitled 'A recipe for disaster' (published October 2005).
3. Seafood Cornwall is funded by the Objective One Fisheries Programme, Seafish and Cornwall County Council. It offers advice to industry on fish quality issues and is working to improve marketing and promotion of fish and seafood. Seafood Cornwall is based at the Cornwall Fisheries Resource Centre, 78b The Strand, Newlyn, contact Nathan de Rozarieux, 01736 874304. For more information about the project visit www.seafoodcornwall.org.uk.
4. Further details on the 'Invest in Fish SW' project please contact project manager, Heather Squires or visit the website at www.investinfish.org.uk.
5. For further details on the Seafish Responsible Fishing Initiative please contact Mick Bacon on 07976 222936.

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Clare Morgan
Media Relations Manager
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439

cmorgan@cornwall.gov.uk

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