South East Cornwall enjoys Taste of success
month long gastro-extravaganza staged in South East Cornwall
last autumn is to return this year to feed the area's
taste for success as well as good food.
Taste South East Cornwall ran from 11 November to 11 December
in 2005 with huge success. With a programme of daily food-related
events and special festival menus, it was a unique proposition
which organisers believe generated in the region of £500,000
for the area. This week it's been confirmed that the main
Taste Fest will return in the same format this year. Again,
it is being devised and planned by local restaurants and businesses
to raise the profile of local food, connect consumers with
producers and generally celebrate south east Cornwall's
"It's really put South East Cornwall on the
food map," says one of the Taste organisers Nick
Love of Trawlers Restaurant in Looe. "Having food-related
events happening every day for a month made it unique, and
encouraged locals and visitors to indulge over a longer period.
The great thing is that any local business can add value by
associating itself with the festival. At the core of Taste
is the will to promote local food to the benefit of the whole
The restaurants involved in Taste South East Cornwall all
reported an increase in trade of around 20 to 30 per cent
compared to the same period the previous year. Similar benefits
were enjoyed by festival partners, such as accommodation business
Wringworthy Cottages near Morval which highlighted festival
events in its winter marketing campaign.
Kim Spencer, owner of Wringworthy Cottages and vice chairman
of the South East Cornwall Tourism Association says: "We
took advantage of eating out ourselves a number of times and
thoroughly enjoyed every aspect of the festival, as did our
guests. We can't wait to start marketing this year's
events and expect our tailored foodie breaks to attract interest
from all over the country."
Taste 2006 will run from 10 November to 10 December and planning
is already well underway. In the meantime a number of initiatives
are being run under the Taste banner to maintain year-round
momentum and keep local food in the public eye.
In January the Sunday Cornish Brunch Club got underway. These
events rotate around fine dining restaurants in south east
Cornwall on the last Sunday of each month, offering the chance
to enjoy the Sunday papers over the best Cornish produce.
The next brunch is planned for 28 May at Trawlers on the Quay
in Looe, preceded by an optional morning boat trip around
Looe Bay and St Georges Island.
Early summer sees the launch of Taste Surf 'n'
Turf fortnight, planned to coincide with the Looe Festival
by the Sea – 29 May to 9 June. Participating restaurants
will be serving special menus celebrating the best food from
Cornwall's land and sea, including a special 'Grazing
on the Quay' event in East Looe on 3-4 June when tasters
from 10 of the area's top restaurants can be sampled.
The main Taste South East Cornwall festival will include
an extensive programme of events for each day of the month
long initiative. These will include special menus at some
of the region's best restaurants, cooking demonstrations
and workshops. There will also be wine tastings, trips out
to sea, two food fairs and guided walks over the region's
moorland and coastal landscape.
The Festival website www.taste-southeastcornwall.co.uk
is already up and running with all the latest information,
plus visitors can post comments or request email updates on
events as they're confirmed.
The ambitious Taste initiative is being backed again by Bateman
Financial Management and Cornwall Taste of the West. Its aim
is to establish South East Cornwall as a fine dining destination
for both visitors and locals, which will help sustain year
round business for restaurants, food and drink producers,
tourism businesses, accommodation providers, local shops and
The main Taste organisers are Nick Barclay of Barclay House
Hotel and Restaurant, Nick Love of Trawlers on the Quay, Andrew
Treleaven of the award-winning Treleaven's Luxury Cornish
Ice Cream and Iain Shillito of the Bywater Restaurant, all
based in East Looe, plus Richard McGeown of Couch's
Restaurant in Polperro and Jackie Taylor of Herodsfoot Webworks.
To get involved or for further information email firstname.lastname@example.org
or phone Nick Barclay on 01503 262929, Andrew Treleaven on
01503 220969, Richard McGeown on 01503 272554 or Nick Love
on 01503 263593.
For further information please contact Veronica Newport at
npr on 01363 866927 or email email@example.com.
The Objective One Programme for Cornwall and the
Isles of Scilly has invested in Cornwall Taste of the West
through the European Agricultural Guidance and Guarantee Fund
Anyone considering a new horticulture, food and
land based industries project is advised to speak with Martin
Butler, at Government Office South West on 01752 635134 before
commencing development as there are now only limited funds
available due to the successful uptake of funding by the agricultural
sector in Cornwall and the Isles of Scilly.
Taste South East Cornwall main joint sponsors: Cornwall
Taste of the West and Bateman Financial Management.
Principal Sponsors: Barclay House Hotel and
Restaurant; Trawlers on the Quay Restaurant; Treleavens Luxury
Ice Cream; Couch's Restaurant; the Bywater Restaurant;
South East Cornwall Tourism Association and Herodsfoot Webworks.
Taste of the West in Cornwall is a £5million
Objective One gateway project, funded by the European Agricultural
Guidance and Guarantee Fund (EAGGF), the Department for Food,
Environment and Rural Affairs (Defra) and private matched
funding. It is part of the Taste of the West regional food
group. Taste of the West's Cornwall project includes
a trade development programme, a marketing grant scheme and
a capital grants scheme, available to small and medium sized
food businesses which produce, sell or process foods in Cornwall
and the Isles of Scilly. For more information log on to www.cornwalltasteofthewest.co.uk.
Media Relations Manager
Objective One Partnership Office
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439