Fifty per cent more producers in definitive Cornish food guide
per cent more food producers are listed in the new 2006 edition
of the Real Cornish Food Guide, bringing the total producer
listings to more than 150 and confirming the publication as
the definitive guide to the freshest, tastiest food and drink
The guide is published by Taste of the West Cornwall and
the Cornwall Women's Food and Farming Union, which joined
forces to produce it for the first time last year. This season
more than 100,000 copies of Real Cornish Food have been printed
and distribution has been broadened to include more supermarkets
and tourist attractions where copies flew off the shelves
"It's great that people are interested in
local food even while doing their weekly supermarket shop,"
says Hilary Wood of the Women's Food and Farming
Union. "It shows that consumers are finding a balance,
looking to buy locally as well as at supermarkets. It also
shows that the guide is being used by locals as well as visitors,
underlining its broad appeal. And it's working for producers
too, as demonstrated by the huge rise in producer listings.
If Real Cornish Food wasn't driving custom to their
doors the producers wouldn't be in it."
The new edition of Real Cornish Food is now easier to navigate,
with producers divided into type such as dairy, bakery and
meat. Every type of food producer is represented, from strawberry
growers in Mevagissey to beef producers in Bude, ice cream
makers from the Lizard to fish merchants in Fowey.
"Local food has become so much more accessible
in recent years," says Angie Coombs of Taste of
the West Cornwall. "People are buying direct from
producers, or becoming regulars at their local farmers'
markets. Farm shops in particular have increased accessibility,
with more and more opening up and providing access to local
produce throughout the day, every day."
One such outlet is Vicarage Farm Shop near Helston, which
opened its doors in March this year and is enjoying brisk
trade already. Having sold their traditionally-reared meats
via farmers' markets for years, Gill and Kim Courtauld
witnessed the increasing levels of public demand for local
foods first hand. This led them to consider the retail potential
of their own farm site and then to set about establishing
Vicarage Farm Shop.
"People really like the shop and we have lots of
regulars already," says Kim Courtauld. "Being
listed in the Real Cornish Food guide will really help signpost
people to us, especially as some may not know we're
here yet. All our stock is Cornish, so we're selling
for many of the producers listed in the guide as well as our
Real Cornish Food is a glossy, envelope-sized guide with
sumptuous photography, modern presentation and an easy-to-use
format. It's expected to inspire more locals and visitors
than ever to seek out real Cornish food at markets, local
retailers, the farm gate, restaurants and hotels.
For further information please contact Veronica Newport at
npr on 01363 866927 or email email@example.com.
The Objective One Programme for Cornwall and the
Isles of Scilly has invested in Cornwall Taste of the West
through the European Agricultural Guidance and Guarantee Fund
Anyone considering a new horticulture, food and
land based industries project is advised to speak with Martin
Butler, at Government Office South West on 01752 635134 before
commencing development as there are now only limited funds
available due to the successful uptake of funding by the agricultural
sector in Cornwall and the Isles of Scilly.
Taste of the West in Cornwall is a £ 5million Objective
One gateway project, funded by the European Agricultural Guidance and Guarantee Fund (EAGGF), the Department for Food,
Environment and Rural Affairs (Defra) and private matched
funding. It is part of the Taste of the West regional food
group. Taste of the West's Cornwall project includes
a trade development programme, a marketing grant scheme and
a capital grants scheme, available to small and medium sized
food businesses which produce, sell or process foods in Cornwall
and the Isles of Scilly. For more information log on to www.cornwalltasteofthewest.co.uk.
For more information on the Women's Food and Farming
Union visit www.wfu.org.uk.
For more information about Vicarage Farm Shop visit www.vicaragefarmshop.com
or phone 01326 340484.
Media Relations Manager
Objective One Partnership Office
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439