fitness guru who works with professional footballers, rugby
players and top class bodybuilders is giving a special diet
and fitness masterclass in Bodmin.
The free, one-hour event starts at 5.30pm on Friday 8th of
December, at Mike Munds Fitness Studio, Church Square Mews.
The talk, in association with Jason Henderson of Elixir Health
Foods, will be given by expert Simon Jurkiw from Maxi Muscle.
He will deliver an informative talk on the benefits of protein
and the importance of diet in an athlete's training
Simon has previously worked with several British body building
champions and rugby heroes such as Ronan O' Gara, not
to mention the golden boot boy of Wales, Gavin Henson. As
well as working with specific individuals, Simon also works
with teams, including most currently, Queens Park Rangers
and Coventry City. He is also a regular guest speaker at universities
and academic institutions and is himself a BNBF novice body
The event has been is being promoted by Jo Lake, who joined
Mike Munds as marketing manager under the Unlocking Cornish
Potential (UCP) scheme. UCP is a highly successful Combined
Universities in Cornwall initiative, run by Cornwall College,
which has received Objective One investment.
Jo, who was born in Cornwall, graduated in English Literature
and Media Communications, carrying out her BA studies at the
University of Gloucestershire and MA (post-modern fiction)
at University Wales Aberystwyth.
She said: "Cornwall is a magical place to live
and work and even on the bleakest of days I don't think
there is anywhere else I'd rather be. My family has
lived here for centuries and I think it's valuable to
give something back to the community, and county, through
In the six months she has been on the UCP placement Jo has
increased gym membership and interest in the gym and forged
relationships with multinational companies such as Technogym,
resulting in the high profile Cardio Wave launch which raised
money for sport relief through the longest day (got people
to run one mile on treadmill and kept it going from sunrise
to sunset). She has also raised money for Asda's 'tickled
pink' campaign, raised levels of communication with
gym members, started an in-house monthly challenge, and generally
raised awareness of the studio within the local area.
"After Christmas I will be working to introduce
a new membership structure to enable more of the local community
to use the facility and I will be introducing a new nutrition
range to the gym that will be incorporated into member's
Mike Munds said: "Jo has been a great asset to
the team since starting in June and I am looking forward to
continuing working with her in the future. The programme is
well run and the support from UCP is fantastic.
"I would urge everyone to come along on the 8th
of December no matter what their nutritional or sporting requirements
might be; I'm sure that there will be something for
everyone. It's not often that we have visiting speakers
and this is a great opportunity for local sports clubs and
individuals to find out how to be the best they can be, by
fuelling their bodies in the right way."
Louise Oldham, UCP Project Officer added: "One benefit
of the programme is the mentor support, matching Jo with an
experienced marketing consultant has allowed Jo to secure
a career outside of her degree discipline."
For more information please call the studio on 01208 269048
or visit the Maxi Muscle website at www.maximuscle.co.uk.
For further information please contact Clare Morgan, Media
Relations Manager for the Objective One Partnership Office
on 01872 223439 or email firstname.lastname@example.org.
The Objective One Programme for Cornwall and the
Isles of Scilly has invested in the Combined Universities
in Cornwall (CUC) project, both Phase 1 and Phase 2, through
the European Regional Development Fund (ERDF) and the European
Social Fund (ESF) and in the Combined Universities in Cornwall
project's Unlocking Cornish Potential Scheme through
the European Social Fund (ESF).
The Unlocking Cornish Potential (UCP) programme places graduates
with small and medium sized businesses in Cornwall and can
last for up to 12 months. Investment in UCP through Objective
One means that participating businesses receive 30% of the
cost of taking on their graduate for the duration of the project.
Graduates and their employers also receive support from an
independent mentor, 71% of previous UCP graduates have been
offered a permanent position with their host company at the
end of the project. UCP was the first project launched by
the Combined Universities in Cornwall (CUC) initiative to
offer direct business support. It is managed by Cornwall College.
To date 180 graduates have been placed with businesses.
Mike Munds has been operating his Bodmin based fitness studio
for the last six years. He serves a wide sector of the leisure
market in the nearby catchment area from people who train
specifically for a sport such as rugby or golf, to people
who want to lose weight, people with medical conditions, OAP's,
those who come to socialise and others who just come to keep
fit. Working with local people, Mike Munds Fitness Studio
aims to put something back into the community enabling the
business to be sustainable and worthwhile.
Media Relations Manager
Objective One Partnership Office
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439