Unique Partnership showcased to Europe
investment successes in Cornwall and the Isles of Scilly have
been highlighted to more than 100 communications experts from
all over Europe.
The delegates, from every European Union member state –
apart from Denmark and Ireland – as well as Romania
and Bulgaria, enjoyed the presentation at a communications
conference that took place in Brussels on Tuesday (December
The SFIT (Structural Funds Information Team) conference was
attended for the first time by Graham Meadows, Director General
of the Directorate General Regional Policy. Mr Meadows himself
acknowledged the importance and challenges of communication
in explaining the EU's aims.
The conference, organised by DG Regio, comes at a time when
the European Commission (EC) is strengthening communications
regulations. SFIT members are searching for good examples
from all member states to plan communications plans for Convergence
and other structural funds.
Mark Yeoman, Deputy Director of the Objective One Partnership,
explained the Partnership's uniqueness and successes
in communication during the Cornwall and Isles of Scilly Objective
One Programme. His presentation was one of three delivered
featuring 'best practice' in structural funds
communication. Apart from Partnership achievements it also
contained details of how partners in this region have worked
together and how receptive regional media has been to Objective
Carleen Kelemen, Director of the Objective One Partnership,
explained: "Cornwall and the Isles of Scilly is
becoming well known throughout the EU for its project successes
and partnership working. This presentation is one of several
we have been invited to by representatives of various member
states in 2006.
"Projects including the Combined Universities in
Cornwall and actnow are acknowledged by the
EC as leaders in the field of economic regeneration. We are
keen to share the benefits of these projects and Mark also
took this opportunity to emphasise the benefits of communication
between partners, projects and the media."
Mr Yeoman added: "The European Commission (EC)
is placing a stronger emphasis on communicating structural
funds and the Partnership Office is keen to share its own
methods as well as keep up with changing regulations. As Convergence
programmes are about to begin across Europe, EU members see
many areas of success and best practice in this region."
The conference was also attended by members of the South
West UK Brussels Office. It included a survey about media
coverage of structural funds and a run down, from Barbara
Piotrowska, of DG Regio (Directorate General Regional Policy),
on some of the upcoming changes in EC communications. The
Partnership team has now been invited to participate in future
EC think tanks.
The current informal network, the Structural Funds Information
Team (SFIT), was set up in 2002. After four years of activities
it comprises almost 100 members who have met eight times.
The following concrete outcomes can be mentioned: The Practical
Guide to Communication on the Structural Funds 2000-2006 developed
jointly by the Information and Communication Unit DG REGIO
and the network, a large part of which will be still used
in the next period; informal consultations for the Commission
implementing regulation for 2007-2013 period; collection of
over 160 different information tools on the dedicated Inforegio
website - www.ec.europa.eu/regional_policy/index_en.htm.
For further information please contact Clare Morgan, Media
Relations Manager for the Objective One Partnership on 01872
223439 or email firstname.lastname@example.org.
Media Relations Manager
Objective One Partnership Office
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439